If you’re reading this and you were born between 1988 and 1998, then you absolutely must– and I mean MUST– visit Kittenish in Nashville TN. Jessie James Decker opened Kittenish in 2019, and it is a perfectly curated millennial aesthetic experience in every way possible. In fact, I stumbled into Kittenish by complete accident and without knowing who Jessie is, or that she owned the store. As a result, I am now her– and her store’s– biggest fan.
Kittenish is a retail brand that started as an online store. Kittenish includes clothing, accessories, and home decor, and it carries Jessie’s other products, like her cookbook and makeup line. A physical, flagship store is located at 304 11th Ave S., Nashville, TN 37203. A second location has now also opened in Miramar Beach, FL.
I never intended to visit Kittenish. I had no idea it was a thing, and despite my best friend mentioning her love for Jessie James Decker in the past, I had no exposure to who she was or what she did. I didn’t know her husband, I never watched their reality show, I haven’t heard her music, I’ve never worn her makeup, and I’ve never read her cookbook.
Instead, Kittenish summoned me. It lured me in through its doors, and it completely won me over. Here’s why:
The Mean Girls Rose Wall Photo-Op:
If you’re a younger millennial like me, then you can probably recite Mean Girls quotes like they’re Bible verses. See someone out of place, and suddenly yell “SHE DOESN’T EVEN GO HERE!!!!!!!!” to yourself in your head? Same. Purchase menstrual products while muttering “it’s not my fault that I have a heavy flow and a wide-set vagina?” Don’t we all.
One of Kittenish’s best aesthetic pieces is the pink rose wall with hot pink, neon lettering that says “You’re Like, Really Pretty” at the top. A bench rests at the base of the wall, leaving you a perfect place to plop down, pose, and score the photo of your dreams. Even if you don’t get the reference, the beautiful backdrop with the cutesy quote makes for a unique and darling photo.
Actually, this wall is what lured me into the store. It’s visible from the busy sidewalk nearby, and after snapping my photo at the Nashville WhatLiftsYou Wings Mural next door, the neon sign caught my eye.
The Nashville Stole My Balloon Heart Photo-Op:
As if the Mean Girls rose wall wasn’t perfect enough, Kittenish also has a painted wall mural at the front of the store. It’s incredibly cute and creates the best backdrop for your photos. This balloon heart art is also a genius way to pay homage to the countless wall murals found around Nashville. In fact, if you search #kittenishnashville on Instagram, it’s the #1 photo that pops up. 11/10 cuteness.
The Frost Yourself Mirror:
I literally LAUGHED ALOUD when I turned around and noticed this mirror. Like the Mean Girls rose wall, this is another one of those “if you know, then you know” gems for you younger millennials. Of course, I’m talking about one of the best rom-coms ever: How to Lose a Guy in Ten Days.
In the movie, Matthew McConaghey’s character excitedly pitches a “Frost Yourself” slogan for a diamond campaign. His boss loves the idea, opens the NYC office window, and yells out to the public: “LADIES OF NEW YORK, FROST YOURSELVES!!!!!”
To which a passerby woman yells back: “Hey, frost THIS!” because of course.
How to Lose a Guy in Ten Days was another cult-classic for us younger millennials, full of quote-able lines and goofy scenes that many of us still love to this day. I immediately Snapchatted my best friend to nostalgically laugh over the bright white sign. The fact that something such an obscure, technically minor but also hugely memorable quote was displayed over a station where patrons could quite-literally “frost themselves” with makeup and accessories proves that Jessie knows her exact target audience.
The Primo Location:
Kittenish is in a great location for visiting Nashville. It’s directly across the street from a huge, affordable parking lot that is also lined with the LegoMan Mural. (Just use Google Maps directions to the LegoMan mural and you’ll automatically drive into the paid lot.) The store itself is right next to the Nashville WhatLiftsYou Wings Mural. It’s also directly across from Noble Park, a small green space where you’ll find more amazing art for a photo-op: the crescent moon and star mural.
There are also tons of great restaurants and hot spots within walking distance from this starting point. Milk and Honey is across the street, Hattie B’s Hot Chicken, Emmy’s Squared, Peg Leg Porker, and Biscuit Love are all within close-range. So, park at this paid lot for a few hours, get tons of amazing photos for your gram, have a bunch of great food, and visit Kittenish. It’s a guaranteed few hours of Nashville fun.
The Spot-On Décor:
Kittenish is decorated perfectly. It’s feminine and girly, but not cheesy. It’s fun and inviting, but not desperate. There is something to admire in every corner, but– somehow– it isn’t overwhelming or overdone. Every shade of pink presents itself, but clean whites and bold golds balance it all out. There are several places to sit and relax, but the flow of the store encourages you to continue moving around and marveling over all the goodies around you. I truly do not know what team of rocket scientists Jessie worked with to achieve this flawless creation of a store experiment, but those folks should be in charge of all humanity because they get it.
Kittenish’s décor also reeks of woman-power, which I love. There are framed posters of the Sex and the City cast from when the show first started. There’s a framed poster of ‘90s Britney Spears. A cartoon-y painting of Kristen Wiig from Bridesmaids– our most modern, female-led, cult-classic movie– adorns the wall. A neon sign on the counter reminds you that you are a boss bitch. The fitting room mirror cheers for you to “rock that shit.” Everything is positive, encouraging, and dripping with feminine strength. “Who run the world? GIRLS” looped in my head as I walked through Kittenish with heart eyes.
The Entire Kittenish Vibe:
If you want to achieve 100% aesthetic, then you have to have an entire vibe. And let me tell you: Kittenish is an entire vibe. I know I’ve already stated this, but I can’t say it enough: Jessie thoroughly understands her exact audience– and that’s because she’s targeting women who are just like her. Women like me and my friends. Women who are, I’d say, between 26 and 34, who transformed the “GIRL POWER” we grew up with into the “BAD BITCH” aura we’ve earned through experience, maturity, and self-confidence.
Jessie was born in 1988, so she was a teenage girl when I was a teenage girl. She’s only two years older than me, which means I was 15 watching Mean Girls and she was 17. We were influenced by the same movies, music, and media that reigned supreme in the 2000s and 2010s, at the height of when we were becoming the women we are today. Kittenish takes this vibe and maximizes it five hundred percent.
The entire store feels like the dream bedroom you WISH you had when you were in your late teens or early twenties, but then treated yourself with when you were in your early 30s once you had a real job and paycheck. Ke$ha and Rihanna blared over the speakers. Friends episodes projected onto the wall. The store feels welcoming and supportive to its patrons. I feel like Jessie is my friend, gassing me up and cheering me on.
All of the Kittenish Merchandise:
I want to own one of everything that Kittenish sells. No, but really, I was that annoying person walking around the store, exclaiming: “OMG this is so cute. OMG wait no, this is so cute! Stop it, this is too cute!! Oooooh, no, this is my favorite. OMG, look, this notebook says ‘busy as shit,’ I love that. Haha, Kory, look, this mug says ‘chicks before dicks,’ I need that.” I mean, just constant oo-ing and ahh-ing coming from me.
I will say that Kittenish’s price point is a bit above what I like to spend. If you know me, you know that ya girl loves a deal, and I don’t often treat myself– especially not on clothes, makeup, accessories, etc. However, I will also say that the products are really high-quality. For instance, there was an adorable crew-neck sweater shirt I loved that simply said kittenish 1988 on it. It was $48, which is steep for me. BUT! I felt it and I can definitely vouch for the fact that the material was heavy duty, high-quality, didn’t feel cheap at ALL, and the inside was super duper soft.
A friend of mine who already loved Jessie and Kittenish also told me that they run great sales and promotions all the time, so be sure to follow them on Instagram and subscribe to the Kittenish website if you love their products and want to actually purchase something. That’s my plan: wait around like a shark in the water until a big promo hits, and then buy all of the stuff I swooned over in the store.
The Owner Herself:
Since falling in love with Kittenish, I’ve obviously stalked Jessie James Decker’s Instagram page and read her Wikipedia page (btw, did you know she was born on a US base in Italy? Fun fact.) Now, I am a JJD (that’s my new nickname for her) super-fan, and I’m pretty sure we’d be besties IRL. Jessie is super talented, down-to-earth, and funny. She’s a wife and a mom of 3 first, but she’s still her own woman and also owns her womanhood, which I love. She’s unapologetic, unafraid, and full of life and bad-assery.
I love it, I love her, I love Kittenish, and if you thought “omg cute” to yourself even one time while reading this incredibly important and newsworthy blog, then you will love it, too. I urge you to visit Kittenish in Nashville, TN.
If you’ve been to Kittenish in Nashville already, tag me in your pics because I know you took them, and I want to see them! Otherwise, tag me when you go because I know you want to get there now! 😉